When More is Really Less

When establishing your business, especially with the internet, it is important to bear in mind that today, more than ever, more is less. Try convincing a prospective client looking for a paint job in his basement that you also build skyscrapers, in case he knows anyone who is interested. How far would you get with him?

The same thing goes for almost any business. In the olden days when we were limited by such things such as geography, being able to specialize in one particular aspect of a business meant that you usually wouldn’t have enough business from the local markets. ‘

Now of course, the situation has changed dramatically. A store that specializes in a particular category can take to the internet and sell their products or services pratically anywhere. Customers – who are searching high and low for a solution to their problem – come flocking like bees to the honey, practically begging you to sell them your wares.

Knowing this, you can enter the world of business with a clear sense of direction.The question everyone has is, now that I’ve left kollel what am I supposed to do? Now, the answer is much clearer. All you need to discover is where is your personal expertise – the one thing that you have a special talent for. Just as it is clear that a cow was made for plowing and a horse was made for riding, so too you can discover your own speical unique talent and use it to create your specialty.

Do you need to attend college to get a degree in this specialty? Not necessarily. Michael Dell and Steve Jobs are two examples of mega successful enterpreneurs who dropped out while they were in college to pursue their specialties. Many of the greatest artists in the world never went to college. And many successful people who attended college became successful in an area totally unrelated to their college degrees.

The point of the matter is, there is something in the big wide world that you are attracted to. Pursue it, as long as its moral and ethical. You are being steered in that direction. Become successful at what you are good at, and help the customers that are seeking you out.

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Filed Under: Business Tips • Career Advice

Tags: career guidance • college • specialty