Oorah Advice: Just Do It

In 2008, one of the questions posed by Oorah in the Auction Booklet was as follows:

“We get lots of requests from other organizations to share with them some of the fundraising methods employed by Oorah which have been successful. Should we refrain from sharing this information with others, or should we do whatever we can to help tzedaka organizations succeed?”

To the best of my knowledge, Oorah did not disclose the results of the responses to this question. I doubt Oorah would listen either way, as they maintain a very tight lid over their operations. (Many employees were forced to leave after they refused to sign a NDA with them.)

I would venture to say that the ultimate success that Oorah has seen in their fundraising activities is not due to any “secret” methods that they employ, or any trick of the trade that they have up their sleve. Their success lies in that they follow up their plans with actions. They don’t sit back and hope  things will fall into place. Instead, they move. Plans are thought up, drawn up, and they are carried out with precision and diligence.

I would also venture to guess that even if they did share their methods with other organizations, none of them would get similar results. Why not? Because most of them, after hearing the great ideas, would just go back to their regular routine, without taking serious and meaningful action on any of their suggestions.

Cali Lewis is a highly successful gadget blogger, who creates video podcasts about the latest gadgets almost daily. She has a very devoted following of thousands. When asked by other wanna be bloggers on how to become successful, she responds, “Just get started!  I can’t tell you how many times I gave advice to people, and when I meet them two months later they told me how they haven’t even done one thing I told them.”

Oorah’s success lies in their willingness to test new ideas, slightly uncomfortable productions, ceding control to their donors, and possibly many other factors. But ultimately, their true success lies in their ability to carry out their plans with alacrity and zeal, something most other organizations will never copy.

Oorah Advice: Just Do It

Filed Under: Oorah Marketing

Tags: cali lewis • oorah auction