Oorah Marketing 101: Upset Some (but not all) People

Another vital lesson that we all can learn from Oorah is to push the limits of what most people consider acceptable. They promote themselves in ways that makes many frum yeshivishe people uncomfortable. For example, they (gasp!) feature women in their CDs. They use Lipa to create a wild and rocky performance for kids all over the world to see and emulate. They give away entertainment systems as prizes. They are all over the internet. [I have heard that a certain Rosh Yeshiva commented that he is appalled by the ugly nature of the Oorah CD - and how does he know? Because he took the time to watch it!]

However, the bottom line of everything is – Oorah is unbelievably successful at what they do. And precisely the fact that makes some people angry is what makes them so appealing to others. They stir the pot, causing people to take sides – and when people have to take sides many will choose their side, and support them even more enthusiastically than before.

In business, you will never make everyone happy. But you can make some people very happy with your performance. Do something daring, edgy, even slightly reckless – you will make enemies, but you will also make ardent supporters. Boring, safe people – they don’t become the talk of the town. Be remarkable – that is one sure way to succeed.

There are things you can do for yourself that you don’t allow yourself to do because you are scared of doing them. Its time to reconsider. One can no longer afford to be boring. Get noticed by being remarkable. And the few people that will get stirred up about you – they will be your biggest asset.

I once heard from the Yeshiva World Editor that his biggest day will come when the Rabbonim get together to ban his site. Ask anyone who’s books have been banned – as soon as the bans went into effect the author gets the most attention.

Seth writes about being remarkable on his blog. And the book that tells you how can be purchased here.

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Filed Under: Career Advice • Oorah Marketing

Tags: boring • lipa schemltzer • remarkeable • seth godin