Everything is made in China. From cars to chairs, computers to pianos. Boats arrive to our docks full of pallets of merchandise, and return to China empty. If everything is being made by the Chinese people, where do we make our money from?

The US economy is powered not by goods, but by ideas. Steel mills have closed down years ago, car companies are going broke, factories are a thing of the past. Those have all been sent overseas, where cheap labor is plentiful. But smart people, with ideas, cannot be outsourced.

B&H Photo sells billions of dollars of camera and other electronics every year, and they make a ton of money doing so. There is nothing unique about the products they sell. 90% of what they sell is easily found in other stores, both online and off. So what is so unique about their business that causes pro photographers and amateurs alike to flock to them with religious zeal for their gear?

The answer is the “shopping experience.” The camera is not unique, but their ideas on how to sell the camera are. And that alone is worth billions in annual sales, allowing them to employ 1,600 people in the process.

Ideas are the currency of today’s marketplace. Don’t invest in products, they can be found anywhere. Instead, invest in creating a sales process that is unique. It may be more difficult to create a new idea than a new product, but ultimately, it is the only way to make money in today’s marketplace.

Because good ideas are the only things not being Made in China.

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