The Worst is Over

November 06, 2009 | Comments 0

Anywhere you turn, you cannot hide from the news announcing the end of the recession. “The worst is behind us,” they say.

Is there really any significance to this? After all, unemployment is still at record highs, and housing prices continue to fall in many cities. It’s only significant that people are willing to believe that things will be improving instead of getting worse.

Hope is a powerful force. When hope is hard to come by, when the news media and the politicians are out there convincing everyone that the world is coming to an end, everyone loses their will to take reasonable business risks. Now is the time to strike, when hope is returning, and those who have been in hiding until now have not yet come out of their caves.

If you have an idea, a plan, a risk to take, what are you waiting for? In a few months from now, the playing field will be very crowded. Now it’s empty. Go for it.

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