When you are trying to get noticed in the beis medrash, you have to say a chiddush, a really bomb chiddush. The more off-the-top it is, the better it is, as long as you can (attempt) to back it up with proofs. But if all you have to offer is the same reid that’s been circulating for years, you will have a hard time trying to find someone who will listen.
So when it comes to making money, why is anything different? Those who have nothing new to offer just don’t make it. How many accountants do we need that all do the same thing? How many dry cleaners can a specific place support? Do we really need just another take out store with all the same kinds of foods?
Instead, think of a novel offering. The first restaurant or caterer that offered sushi. The accountant that knows exactly how to deal with an audit on a particular tax credit. The dry cleaner that knows how to freshen up old dresses like new. When you have something new and interesting to offer, people will come and tell their friends.
There are successful examples of novel business ideas all over the place. Starbucks, which is a multi-billion dollar company, sells coffee. So does every corner donut shop. But the way they sold their coffee got people to talk about it, and come, and spend an outrageous $5 a cup.
Is it more risky to only focus on the novelty? Sure it is. But it’s a risk you can’t afford not to take.Tweet
Filed Under: Business Tips